The Ultimate Black Friday & Cyber Monday Checklist for Australian Businesses

As Australia’s retail season kicks into high gear, Black Friday and Cyber Monday (BFCM) present massive opportunities for both online and brick-and-mortar businesses. With shoppers hunting for deals and discounts, it’s the perfect time to boost visibility, sales, and customer loyalty - but preparation is key.

Here’s your complete checklist to make sure your business is ready to make the most of BFCM 2025.

1. Review and Optimise Your Website

• Speed matters. Make sure your website loads in under three seconds - slow sites lose sales.
• Test checkout flow. Simplify steps and ensure payment gateways are secure and functional.
• Mobile-first design. Over 70% of shoppers browse on mobile during BFCM. Ensure your site looks great on all devices.
• Add urgency triggers. Countdown timers, “limited stock” notices, and fast shipping badges work wonders.

2. Prepare Your Product Packaging and Labels

Presentation influences perception. Custom labels and professional packaging can make your brand look premium - even when running discounts.
🖨️ Check out PDQ Labels for high-quality custom-printed labels, ideal for branding your BFCM products. Durable, vibrant, and Australian-made, PDQ helps your packaging stand out while saving time and cost.

3. Craft Irresistible Deals

• Bundle products together with discounts to increase average order value.
• Offer tiered discounts (e.g., 10% off $100, 20% off $200).
• Include a free gift or sample - especially effective for first-time buyers.

4. Plan Your Marketing Campaign Early

• Email: Send teaser campaigns two weeks before the sale.
• Social media: Use countdown posts and eye-catching graphics.
• Ads: Increase your Google Ads and Meta budget slightly to stay visible.
• Retargeting: Reconnect with visitors who left items in their cart.

5. Strengthen Customer Support and Fulfilment

• Extend chat or phone support hours during sale days.
• Prepare automated responses for common inquiries (returns, shipping, etc.).
• Double-check courier cut-offs to guarantee pre-holiday deliveries.

6. After-Sale Strategy

Don’t stop when Cyber Monday ends.

• Thank your customers with post-sale emails.
• Offer loyalty discounts for December or the New Year.
• Encourage reviews and testimonials - they’ll fuel your 2026 sales.

Black Friday and Cyber Monday aren’t just about slashing prices - they’re about building lasting customer relationships. With the right prep, you can turn seasonal shoppers into loyal fans.

Before the rush begins, make sure your business is stocked, branded, and ready to impress.
👉 Visit shop.pdqlabels.com.au today to print custom labels that make your packaging pop this holiday season.